So, I’ve read a few books on business plans. This one… was a nice reminder, and I enjoyed reading the intro, but let’s not forget that the general idea now is 2017 is that business plans are not useful for presenting to investors.
Business plans aren’t useful for soliciting investors, but are they useful for anything else? As this book also says, it’s good to organize your thoughts to have a general idea of what you are doing, but business plans get all the numbers wrong all of the time. And most of the ideas on business plans are inapplicable or obsolete as soon as you start implementing it. From page one. So, basically you should write and discard the business plan.
Is this book worth reading? No. You should read one book on business plans in general, maybe this one, maybe some other one, and move on to next topics.